Case studies for HSBC
Social Activation
From LinkedIn Voice to Community Movement: Building Employer Content Club
How I transformed my LinkedIn presence into a content engine that grew my personal brand and built a podcast community and in-person event meet up.
Integrated Campaign
A Passion for Nursing | Cygnet Health Care
How I led content strategy and production for an integrated campaign that increased nurse hires by 60%+ while reducing cost per hire below industry standard.
UX Project
Find Your Force | Royal Air Force
How I created an audience-first content platform that guided Gen Z toward apprenticeship opportunities through relatable stories and career advice - inspired by sport.
