About

Content Marketing Pod Ltd makes workplace documentaries, podcasts and interview series that show people at their best.

We help employer brand, talent and comms teams attract, keep and engage the right people - through the people who already work there.

Read ten careers pages in your sector and they say the same things - great culture, amazing people, room to grow. AI is only making more of it.

But what makes you distinctive is already inside your organisation: your people, and the way each of them sees and talks about the work.

So that’s where we start. We spend time with them, listen and ask better questions. We don’t treat them like billboards.

Chris Le'cand-Harwood, founder of Content Marketing Pod, at an employer branding event

Content Marketing Pod Ltd was founded by Chris Le’cand-Harwood in 2019. Chris leads every project as strategist, producer and interviewer, bringing in a trusted network of filmmakers and production specialists for each job.

With 20+ years in employer, education and consumer marketing, Chris saw too many brands talking about themselves. He hosts the Employer Content Marketing Podcast, hosts Employer Content Club, Author of The Lean Employer Content Guide, and has judged the International Content Marketing Awards, the Recruitment Marketing Awards and the RAD Awards.

When Cygnet Health Care asked us to help recruit occupational therapists, the real story was that the profession did lots of great work but the profession was often misunderstood. So we used this as the spark, and their passion for the job as the fuel. So we built The OT Life, the careers podcast for the profession, and turned the team’s own book into Season Two - it is the content gift that keeps on giving as it comes top in search results and continues to get podcast downloads.

Book

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"Working with Chris was something that I wanted to do from the moment I came back to NGTU, and we have been lucky enough to work across a wide variety of projects already, with many more in the pipeline 🚀 "

Conor Cotton, MD - Not Going To Uni

"Chris invests time in understanding organisations and audiences. This results in clear strategies for business stakeholders. I've enjoyed winning multiple awards for our content productions with Chris!"

Rowan Marriott, Founder - AudienceLink

★★★★★

Our Services

Content Marketing Pod Ltd. Registered in England and Wales, company number 12261311. Registered office: 359 Carterhatch Lane, Enfield, EN1 4AN. ICO registration ZB369335.