The Lean Employer Content Guide
Great employer content, made with the people, time and budget you already have.
You already know your people are your best story. There’s the engineer who explains her work better than any job ad could. The manager who’s been promoted three times and still remembers what his first week felt like. The new starter who turned down two other offers and can tell you exactly why.
Candidates want to hear from them. So do your own employees. And most of the time, those people are happy to talk.
But employer content is rarely anyone’s full-time job. It gets squeezed in around hiring targets, campaigns and everything else on the list. So it waits for budget, a big production, a finished EVP, or a quiet month that never arrives. Meanwhile the careers page stays the same, and the best stories stay inside the building.
Who it’s for: in-house employer branding, talent acquisition and people comms teams. Especially if you’re a team of one or two, or the person everyone assumes “does the content”.
Written by Chris Le’cand-Harwood, host of the Employer Content Marketing podcast. That’s 155+ episodes, 150+ guests, 11 industry awards and 20+ years making content across video, audio, writing and design. The guide pulls together what keeps coming up in those conversations, and what’s worked in practice with organisations like Hilton, Toyota & Lexus and the RAF.
Printed book, 90 pages. £26 | It’s short enough to read in an afternoon and built to be used, so expect to fold a few corners down.
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