Toyota and Lexus: Northern Ireland Apprenticeships

We partnered with Not Going To Uni to produce a three-day content series showcasing Toyota and Lexus’ apprenticeship programmes in Northern Ireland. Our role as director, content strategist, and lead producer was to capture the energy of community events, where local people explored career routes and discovered the benefits of becoming an apprentice.

Beyond the events, we filmed authentic stories from apprentices and experienced hires in garages, showrooms, training rooms, and cars - covering everything from colleague conversations, careers advice for the cutting-edge skills needed today.

The result was a content package that connected with local communities, highlighted Toyota and Lexus as key employer in the automotive industry and leading the future of the automotive industry. This created a great foundation for future production projects and generated valuable momentum for Toyota and Lexus' early careers talent strategy.