A Passion for Nursing, Cygnet
What do you do when you're recruiting for challenging roles? You don't hide from the realities. That's what we did with our Passion for Nursing Documentary.
We partnered with AudienceLink to help their client, Cygnet, with a nursing recruitment campaign. Mental health nursing isn't easy and it takes a special kind of person to do the job. We could've gone down the obvious route and produced a film with a corporate gloss. But the profession deserved something more meaningful.
So we produced "A Passion for Nursing" Documentary.
We joined Sonya at 7:30am for the start of her shift and shadowed her for the day - observing and asking questions.
We had to be respectful to everyone on the ward, so we took a lightweight crew with minimal kit. This meant we could flex with the changes in the day. And we faced a few disruptions, but this only added to the realness of our short documentary.
We left Sonya at the end of her shift with a truly authentic view into her experiences as a nurse at Cygnet.
