Me & SLT Interviews with Cygnet

To attract Speech and Language Therapists, Cygnet wanted to show the passion and purpose behind the role. We created Season Two of “Me and SLT” - the careers podcast for speech and language therapists.

Alongside the audio series, we filmed candid video interviews with SLTs - capturing heartfelt conversations about their work, their colleagues, and the patients they serve. We also featured leadership stories, including the Director of SLT sharing her career journey and a heartfelt patient story that ended up in the football terraces in East London.

The result was a multi-format content package - podcasts, videos, and articles - brought together on a dedicated SLT microsite.

This campaign showcased the heart of the profession and positioned Cygnet as a place where SLTs can thrive.