Find Your Force Reserves Series, with the Royal Air Force

In partnership with Not Going to Uni, we helped produce Series 4 of the RAF’s Find Your Force campaign- this time focusing on the unique stories of the Reserves. These are people who work full-time in civilian careers but dedicate their weekends to serving in the Royal Air Force.

Across four episodes, we followed reservists in both worlds: an NHS paramedic who becomes a military medic on weekends, and a housing association employee who swaps his day job for the driver’s seat of an RAF truck. Over the weekends, we really got involved - taking part in training exercises with the medic, and driving and completing exercises with the truck driver ourselves. This hands-on approach gave us an immersive experience and helped create authentic, engaging content for the audience.

The series raised the profile of reservist opportunities, showing how the RAF offers a flexible, meaningful way to serve while continuing to build a civilian career.