Case studies for HSBC

by Chris Le'cand-Harwood
Proposition Strategy

The Pursuit of Meaningful Impact | Cygnet Health Care

How I developed a proposition to earn the attention of highly talented and sought after professionals.

Campaign Strategy & Execution

A Passion for Nursing | Cygnet Health Care

How I led content strategy and production for an integrated campaign that increased nurse hires by 60%+ while reducing cost per hire below industry standard.

Content Strategy

Employer Content Marketing Podcast

How I built a personal and business brand with a focused and flexible content strategy.