Case studies for HSBC
by Chris Le'cand-Harwood
Proposition Strategy
The Pursuit of Meaningful Impact | Cygnet Health Care
How I developed a proposition to earn the attention of highly talented and sought after professionals.


Campaign Strategy & Execution
A Passion for Nursing | Cygnet Health Care
How I led content strategy and production for an integrated campaign that increased nurse hires by 60%+ while reducing cost per hire below industry standard.


Content Strategy
Employer Content Marketing Podcast
How I built a personal and business brand with a focused and flexible content strategy.


