The Employer Content Accelerator
Struggling to produce scalable and authentic employer content?
Many teams struggle with content marketing - not from lack of effort, but from lack of time to develop lasting strategies and ideas.
You may be unsure which content resonates with your audience, or your efforts feel scattered without a cohesive plan.
Without direction, you risk wasting time and budget on ineffective content - but you can't afford to outsource to a large agency.
The Employer Content Accelerator solves this.
Employer Content at The Speed of Life
At Content Marketing Pod, we're big believers in the power of strategy. But it’s not about spending months and big chunks of your budget on it.
Our approach is fast, focused, and actionable. This is the first step most clients take with us - it's designed to get you up and running in the right direction quickly. We create a strategy designed to meet your goals, while delivering content your audience genuinely wants.
The best results come from taking action. That's why our strategy doesn't just sit on a shelf - it's a roadmap that gets you started right away.
What You Get in The Employer Content Accelerator
Content strategy session
We understand your recruitment goals, target candidates, and competitors - but more importantly, what makes your organisation different. Your employees' stories, workplace culture, and unique experiences all shape your employer brand and set you apart. Whether you have an EVP in place or have a corporate brand in place, we can help with your content positioning and purpose.
We make sure every piece of content is guided by an editorial mission.
Competitor analysis
We conduct a thorough analysis to identify how your content can position you differently from your competitors and where your biggest opportunities lie in the marketplace.
This helps you stand out effectively in a crowded and competitive market and capture the attention of your target audience more successfully and strategically.
We gather together insights you already have and we find the conversations online that help you identify that all important audience. And what will help them.
And these insights won’t live in a slide deck, they’ll truly inspire the content you create.
Audience research
Three-month content plan
You'll receive a detailed, ready-to-produce 3-month content plan packed with ideas designed to earn attention and add value to your audience. Each idea comes as a brief for you [or us] to get on and produce [along with explanations of how it supports your goals].
No more staring at a blank page. We take the stress out of content planning so you can focus on creating.
Repurposing plan
We'll create a comprehensive 3-month content plan that's been specifically designed with repurposing in mind from the ground up.
Each individual piece of content that we develop can be adapted into multiple formats, giving you consistent visibility while reinforcing and amplifying your core message across different channels.
You'll get a distribution strategy to help your content find and engage the right people.
This is more than a media plan - it's a way to ensure you're using content to earn attention but also maintain it.
Distribution Strategy
Why Content Marketing Pod?
Chris Le’cand-Harwood set up the business in 2019 and has worked with brands such as Cygnet Health Care, Royal Air Force, Schroders, and Hilton. Leading content strategy and production, Chris and his partners have won 11 industry awards from the Lens Awards to the Recruitment Marketing Awards.
1,000+
11
Industry awards
Pieces of content
"Chris delivered a truly thought-provoking session on Employer Branding, challenging our perspectives, sparking meaningful discussion, and leaving us inspired with fresh ideas we can put into action."
Stephane Mehmet, Global Head of Talent Acquisition
“Chris hosted a employer branding roundtable event for us. He brought deep expertise and practical insights that sparked meaningful discussion and fresh perspectives. I’d highly recommend Chris as a facilitator and thought leader in this space.”
Emily Smoothy - KMK Recruitment
Interested? Let's talk
Frequently asked questions
Do I really need a strategy?
In short, yes. Strategy isn’t about weeks of chin scratching and oversized teams. It’s about setting a clear direction that results in scalable content with purpose, and impact. It also save a lot of time when it comes to producing the content.
Who will deliver The Employer Content Accelerator?
Chris Le'cand-Harwood delivers this end to end, ensuring content ideas flow directly from research and strategy. With 20+ years in employer content, Chris brings expertise in integrated marketing, candidate management, research, social media, content marketing, and production.
How long does The Employer Content Accelerator take?
Agility is important, so you this won’t take months. We deliver The Employer Content Accelerator within 4 weeks so that you can get on with making it all happen.
What's the first thing we do?
We'll have a kick-off call where we ask you everything about your organisation, recruitment goals, target audience, and workplace culture.
How much is The Employer Content Accelerator?
Our approach means the cost is a fraction of what you’d pay from larger teams. Multi-skilled experience with a deep knowledge of content production. Complete this short questionnaire and we’ll assess your needs with a discovery call.
Can you help us produce the content?
Our primary focus is giving you a solid foundation for your employer content - not creating an upsell opportunity. If this is all we do for you, that's great. But we're also an employer content studio that produces podcasts, vidcasts, interviews, and documentaries. We're happy to discuss production and find a natural fit during the accelerator process.