Find Your Force Sports Series
We turned a recruitment slogan into an award-winning content series for the Royal Air Force that turned experience and stories into a valuable careers advice resource.
When the Royal Air Force wanted to connect with Gen Z, we partnered with Not Going To Uni to help transform its long-running recruitment line Find Your Force into something bigger - a content platform that told real, relatable stories packed full of valuable advice.
Starting with a podcast, Find Your Force evolved into a full vidcast filmed on RAF bases. By the third season, the production scaled to multiple sporting locations - from the boxing ring to the e-sports room to the race track and the rugby pitch. Our clear editorial strategy ensured authenticity, helping guests relax on camera and letting their personalities shine.
The result was an engaging, award-winning series that inspired young people at a crucial stage in their career journey. The project not only won at the Recruitment Marketing Awards, but got nominations at the RAD Awards, and helped the RAF attract higher-quality candidates through Not Going To Uni.
