Services
What content would you create if you help and inspire your audience first and sell second? It’s a question that can change your approach to marketing.
Chris Le’cand-Harwood is your first point of contact and the Content Strategy & Production Lead. And he calls upon the Content Marketing Pod’s network of trusted specialists who support him on branding, content production, and amplification.
Strategy
Chris leads on channel and content strategy for always-on and campaign activity. He also delivers training and operational consulting. Audience-first thinking ensures your marketing will matter to your future customers and employees.
Brand
Making your marketing matter means you need a brand that resonates with your audience. Chris develops brand propositions and calls upon creative consultants in his network to support research and proposition development.
Content Planning
What content would you create if you were a media company? This question turns your content from just selling to helping and inspiring your audience. Chris develops content plans that are the foundation of the content production process.
Content Production
Depending on the scale and complexity of the project, Chris can produce content or tap into his trusted network of content production specialists. This covers video, audio, online events, and the written word.
People Stories
We take a journalistic approach to content. Employees and customers have a story to tell and advice to give. Chris calls upon his network to help find the stories and advice that matter.
Amplification
Is it great content if the right people don’t see it? They’ve more important things to do, until they see the content we create. We tap into our network of paid media specialists to help you reach the right people.
Chris Le’cand-Harwood
Director x Strategy & Production Lead
Son of an Ad Man, husband to an amazing Italian, papa of three awesome daughters, and the Founder and Strategic Lead of the Content Marketing Pod Ltd.
Having a father in the business sparked a passion for marketing and Chris built his career on it. The NHS, Havas People, Time Inc. UK, and SMRS have resulted in over 18 years in the agency and media world.
Having cut his teeth in campus marketing, resourcing, research, and integrated marketing management, Chris has spent a decade in social media and content marketing.
He was one of the first social media specialists in the employer and education marketing agency sector. He’s built a service offering, restructured social media teams, and helped a wide range of organisations.
You can connect and find out more on LinkedIn.
And get a view into the world of the Content Marketing Pod on Instagram.
Everyone has a story to tell. We help them tell it.
People Stories with the Content Marketing Pod Ltd
Le’cand-Harwood
Every surname has a story to tell. I’ve often had questions about mine - is it French…how is it pronounced? The origins began in the 1800s and it’s something I’m extremely proud of.