The Lean Employer Content Workshop
Frustrated about not having the time, headspace of budget to scale your employer content?
In most organisations, employer content creation falls to a single person, or it's just a fraction of someone's role in talent attraction or employer branding.
You're expected to produce compelling content that attracts talent, but you're doing it alongside a dozen or so other priorities. There's no dedicated content team, no big budget, and certainly no time for lengthy agency briefings.
You know authentic and scalable employer content matters, but you need the time to step back, and get a clear direction. You need a framework you can actually use when you've limited time to create content.
The Lean Employer Content Workshop is here to help - your framework to help you to plan and produce scalable content.
Building Internal Capability The Lean Way
At Content Marketing Pod, we believe in strategy that leads to action. This workshop gives you a proven framework to create employer content the lean way - designed for teams with limited time and resources.
You'll learn practical techniques and see examples to help you generate ideas, produce pilot content, and test what resonates with your target candidates.
But this isn't just theory - you'll apply the framework during the session through hands-on exercises, then take your learnings into a 2-week content sprint where you'll produce and publish real pilot content with facilitator feedback and support.
What You Get in The Lean Employer Content Workshop
Understand Marketing Forces
Your team will understand the marketing forces that are challenging employer branding teams.
We'll look at why traditional content approaches fail in employer branding and how in-house teams need to adapt.
This context is important when it comes to understanding the new normal in employer branding that's on the horizon.
Framework
Your team walks away with a practical understanding of the Lean Employer Content Framework.
This is a strategic system they can use repeatedly to create audience-first content that attracts and retains the talent you need. And it's backed by 20+ years of testing, adapting and scaling employer content.
We'll equip your team with production approaches that don't need to rely purely on heavy budgets, external agencies, or expensive equipment.
They'll learn how to create Minimum Viable Content that ships fast and tests real. And helps you scale your content production and your business case for further investment.
Lean Production Techniques
Kickstarter Content Ideas
Through facilitated exercises, we'll help your team generate content ideas mapped specifically to your priority roles, target audiences, and business goals - ideas they can take away and produce as pilot content.
2-Week Action Plan
Your team will build their own action plan, with clear owners, dates, and resources to produce and publish pilot content within 14 days.
We'll identify risks and dependencies so they can de-risk before they start.
Your team gets a shared space to post their pilot content, receive feedback, plus templates they can use to sustain their content capability long-term.
Feedback & Resources
What's Included
3-Hour Facilitated Workshop: Live, online session where your team learns through interactive exercises and real-time collaboration
Online Whiteboard Collaboration: Online whiteboard provided for your team to practice idea mapping and content planning
Framework and Templates: Reusable resources your team can use independently for ongoing idea capture, content creation, and sprint planning
Optional Follow-Up: Add a 60-minute coaching call within 2 weeks to support your team's capability development and momentum
Why Content Marketing Pod?
Chris Le’cand-Harwood set up the business in 2019 and has worked with brands such as Cygnet Health Care, Royal Air Force, Schroders, Legitimate Leadership and Hilton. Leading content strategy and production, Chris and his partners have won 11 industry awards from the Lens Awards to the Recruitment Marketing Awards.
1,000+
11
Industry awards
Pieces of content
"Chris invests time in understanding organisations and audiences. This results in clear strategies for business stakeholders. I've enjoyed winning multiple awards for our content productions with Chris!"
Rowan Marriott - Founder, AudienceLink
“We’ve worked with Chris on a number of projects. He is extremely experienced, clued up. Video is key, and a cohesive strategy will maximise your budget, enable you to differentiate, and ultimately succeed.”
Nick Francis, Co-Founder - Casual Films
Interested? Let's talk
Frequently asked questions
How much does this cost?
This is a focused session that helps you take a step back from the day to day and look forward. It's half a day followed by post-workshop support to enable you implement your content ideas immediately. So this is a fraction of the cost if you were to engage a big team. We will talk about the level of investment needed at our initial feasibility call.
Will this work if we have limited budget and no production gear?
Yes. Your team will learn to create Minimum Viable Content using phones and simple remote tools, then scale what works. The lean approach is specifically designed to build internal capability without big budgets or ongoing agency support.
Can we tailor to a single priority job family?
Absolutely. We'll focus the exercises and examples on your priority job family. Your team will learn the framework through your real recruitment challenges.
Do we need an established EVP or Employer Branding Programme first?
No. We'll help your team connect existing messages to real employee stories and candidate questions to avoid generic content. If you have an EVP, we'll make it actionable. If not, we'll work with what makes your organisation genuinely different.
How does our team keep momentum after 2 weeks?
During the workshop, your team will define a simple cadence, assign roles, and establish metrics they can sustain. The optional follow-up call provides additional support as they build their capability and troubleshoot any blockers.
Who should attend from our organisation?
This workshop works best as a team experience for people in Talent Acquisition, Employer Branding, or Marketing who are responsible for creating employer content. Up to 6 participants recommended so everyone can actively participate and build capability together.