Authentic Leadership, Made Visible

We believe leadership content shouldn't be polished corporate messaging that feels distant.

In our off-site interactive workshops, we help leaders:

• Understand why content matters today, both for personal reputation and organisational visibility

• Learn practical strategies to create their own content and work with others to amplify it

• Build confidence in being active on platforms like LinkedIn

• Come away with lots of content ideas that will grow your presence and reputation

• Discover ways to secure podcast guest spots, interviews, and thought leadership opportunities

The result? Leaders who can communicate authentically and confidently, connecting with peers, teams, clients, and wider audiences

Why It Matters Now

In today’s market:

• Visibility is influence: the leaders who are seen and heard shape perception, attract talent, and influence clients

• Authentic voices cut through noise: people trust real insights over corporate messaging

• Internal leadership matters: strong content helps you build credibility, influence, and connection with your team.

Investing in your content skills means personal growth, stronger internal impact, and enhanced organizational reputation.

What You Get in The Workshop

Planning & Strategy

We start with your goals: what your audience wants, your key messages, and how your content will reflect your leadership style. This ensures everything you create is purposeful, authentic, and impactful.

Content Creation Skills

Through hands-on exercises, we guide leaders to craft LinkedIn posts that reflect their expertise. Make them ready to prepare and record short-form videos and podcasts. Translate interviews and workshops into written content that positions them as thought leaders.

You'll get to share your content ideas and samples and get feedback from Chris two weeks after the workshop.

You’ll also learn strategies for: Publishing content effectively across LinkedIn and other channels. Being visible externally (clients, investors, industry peers). Building internal credibility and influence among colleagues and teams.

Amplification & Engagement

Optional Extra

For leaders who want professional recording support, we can also offer a studio day to capture polished interviews, podcasts, and videos. We'll handle the whole production process, including packaging up content you can publish on your channel and company channels.

Why Content Marketing Pod?

Chris Le’cand-Harwood set up the business in 2019 and has worked with brands such as Cygnet Health Care, Royal Air Force, Schroders, Legitimate Leadership and Hilton. Leading content strategy and production, Chris and his partners have won 11 industry awards from the Lens Awards and Digital Impact Awards to the Recruitment Marketing Awards and Employer Brand Management Awards.

1,000+

11

Industry awards

Pieces of content

Our work

We understand what resonates because we’ve done it ourselves: helping leaders create content that drives engagement, visibility, and influence, both internally and externally.

"Chris invests time in understanding organisations and audiences. This results in clear strategies for business stakeholders. I've enjoyed winning multiple awards for our content productions with Chris!"

Rowan Marriott - Founder, AudienceLink

"Chris delivered a truly thought-provoking session on Employer Branding, challenging our perspectives, sparking meaningful discussion, and leaving us inspired with fresh ideas we can put into action."

Stephane Mehmet, Global Head of Talent Acquisition

Interested? Let's talk

Frequently asked questions

Why should leaders focus on their own content?

Because visibility drives influence. Sharing authentic insights helps you be front of mind, internally with your team, and externally with clients, investors, and peers.

Who runs the workshop?

Chris Le’cand-Harwood is your facilitator. With 20+ years in content production and experience leading podcasts, vidcasts, interviews, and workplace documentaries, Chris brings expertise that makes leaders feel comfortable sharing their genuine knowledge, opinions, and personality through content. He's also done it himself on his own personal brand and business.

How long is the workshop?

The workshop will run for half a day of hands-on training, with follow-up resources to keep leaders creating content. The workshop will be off-site for maximum focus and minimum distraction.

Do we need a studio do?

No - the focus is on leaders creating content themselves. Optional studio sessions are available for those who want professional recordings.

Can you support other content needs?

Absolutely - we also produce podcasts, internal videos, and thought leadership content.