Fractional Content Strategy & Production Lead
Need a content strategist who can hit the ground running?
Many Employer Branding and Talent Acquisition teams are stretched thin - not from lack of talent, but from lack of dedicated leadership to drive content forward.
You may have great ideas but no one with the time or expertise to turn them into a cohesive content strategy and execute it consistently.
Your team needs content to attract and retain talent, but without strategic leadership, efforts become fragmented and ROI remains unclear.
Hiring a full-time content lead isn't always feasible - but you can't afford to let your employer content fall behind.
Fractional Content Strategy & Production Leadership solves this.
Strategic Content Leadership, Without the Full-Time Commitment
I understand that great content doesn't happen by accident. It requires strategic thinking, clear direction, and hands-on execution.
My fractional content leadership model gives you an experienced content strategist and production lead who integrates with your team - whether that's for a specific project, to get your content engine running, or to accelerate momentum on existing initiatives.
I don't just consult and disappear. I roll up my sleeves, work alongside your internal teams or external partners, and lead the charge on creating content that genuinely attracts and retains the talent your organization needs.
Think of me as your content department's missing piece - the strategic and tactical leadership that turns ideas into reality.
What You Get with Fractional Content Leadership
Strategic Content Planning & Direction
I assess your current content landscape, recruitment and retention goals, and organisational challenges.
From there, I develop a clear content strategy that aligns with your employer brand and talent acquisition objectives - whether you're building from scratch or optimising what you have.
Content Production Leadership
I don't just hand you a plan and walk away. I lead the production process, coordinating with your internal teams, external agencies, or my own production resources.
And when additional support is needed, I can assemble a fractional team from my network of trusted specialists - from videographers and designers to writers and editors - ensuring content gets created on time, on brand, and on purpose.
Acting as your content hub, I pull together the right people and resources - from subject matter experts and employees for stories, to production talent.
Whether you have internal resources, work with agencies, or need me to bring in specialists from my network, I manage the process so you don't have to chase people down.
I can assemble fractional teams for content production, distribution, or both - tailored to your specific needs.
Content Team Coordination & Resource Management
Editorial Mission & Governance
Every piece of content needs to earn its place in your strategy.
I establish clear editorial guidelines, content frameworks, and quality standards that keep your employer content authentic, valuable, and consistent across all channels.
Audience-Focused Content Development
I help you move beyond "corporate speak" to create content that actually resonates with your target candidates and employees.
This means understanding what your audience cares about, what questions they have, and how your organisation uniquely answers them.
I establish KPIs that matter, track content performance, and continuously refine the strategy based on what's working.
You'll always know how your content is performing and where to focus next.
Performance Tracking & Optimisation
Why Content Marketing Pod?
I'm Chris Le'cand-Harwood, founder of Content Marketing Pod. Since 2019, I've worked with brands such as Cygnet Health Care, Royal Air Force, Schroders, and Hilton - leading content strategy and production that's earned 11 industry awards from the Lens Awards to the Recruitment Marketing Awards.
My approach combines strategic thinking with hands-on production expertise - because great strategies mean nothing if they never get executed. And when your needs require it, I can bring in trusted specialists from my network to support production or distribution, giving you a complete fractional content team without the overhead.
1,000+
11
Industry awards
Pieces of content
Our work
Podcasts, vidcasts, interviews and documentaries, I've been the content strategist and production lead behind them all. I've worked with my own network of production experts or existing teams in these productions, and more.
"Chris invests time in understanding organisations and audiences. This results in clear strategies for business stakeholders. I've enjoyed winning multiple awards for our content productions with Chris!"
Rowan Marriott - Founder, AudienceLink
"Chris delivered a truly thought-provoking session on Employer Branding, challenging our perspectives, sparking meaningful discussion, and leaving us inspired with fresh ideas we can put into action."
Stephane Mehmet, Global Head of Talent Acquisition
Limited Availability
Because you're getting me directly as your fractional content strategist and production lead - not a team of junior consultants - I can only take on a maximum of 2 new clients per quarter.
This ensures each client receives the dedicated strategic attention and hands-on leadership they need to create meaningful results. If you're interested in working together, I recommend reaching out sooner rather than later.